InsightGenie is a Singapore-based B2B technology company specializing in AI-driven behavior prediction for financial institutions and HR professionals—though its addressable market continues to expand. The company analyzes voice, video, and social data using AI and cutting-edge behavioral science to assess creditworthiness, hiring potential, and behavioral risk.
Banks use InsightGenie’s platform to identify and serve unbanked and underbanked populations and improve loan repayment forecasting. HR teams, on the other hand, leverage its psychometric profiling tools for more accurate talent assessments and employee retention strategies—delivering insights that go far beyond the CV.
With that, let’s dive deeper into InsightGenie’s mission and innovation with its Chief Business Development Officer, Vincent Choy.
What was the lightbulb moment that led to the creation of InsightGenie?
For me, the lightbulb moment for InsightGenie came while I was trying to set up a lending business in the Philippines, specifically working with a party list representing farmers and the agricultural sector. One major challenge we faced was credit risk assessment—most farmers were unbanked, and traditional credit bureau checks often returned ‘no information found.’ This made it nearly impossible to evaluate risk and provide financial support. I met my co-founder, Hayk, at a conference in Manila, where we debated the possibility of using behavioral science and analytics for credit assessments. That conversation sparked the research and development that eventually led to InsightGenie.
Since then, we’ve expanded far beyond credit risk assessment. Our profiling tools now support hiring, health assessments, insurance risk evaluations, and any industry that requires a deeper understanding of individuals. We focus on providing businesses with smarter, data-driven insights through behavioral analytics, allowing for a more holistic and modern approach to profiling compared to traditional methods.
The Genie Score™ is at the core of your platform—how does it decode human behavior and turn it into actionable insights?
The Genie Score™ utilizes a multi-modal approach to data, starting with the data organizations already have, but often don’t fully utilize. We analyze transactions and patterns to uncover meaningful insights, then expand our view by considering behavioral aspects of an individual’s life. Using voice analysis, we extract physiological biomarkers that reveal psychometric traits and psychological conditions, which influence behavior and decision-making. We also analyze publicly available online behavior—such as social media activity, e-commerce usage, and gaming patterns—to build a complete behavioral profile. By incorporating physiological and mental health data and micro-expression analysis through video analytics, we combine these diverse data points—psychology, health, online behavior, and traditional records—to create a comprehensive understanding of an individual, enabling us to offer tailored solutions and more accurate risk assessments, which was previously not possible.
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